One reason we have a rape culture is that we have a pushiness culture. “The sale begins when the customer says no.” Example: alcohol. We know from a recent Penn State case that frat boys enjoy getting someone horribly drunk even if they don’t want to screw him when he passes out. Annalee on Twitter discusses a milder form.
And for the second time this week the company that protects me from malware sent me a bit of malware saying in essence, “We’re going to switch you to a more expensive system unless you say no. Yes  not now”