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04 February 2014 @ 06:02 am
Coke ad redux  
For many people, including some who read this, Sunday evening was a festival of new TV ads, interrupted for some reason by funny-dressed big guys bumping into each other. (There was also a lengthy interlude of what has replaced music, but that's not important now.) Two of the ads won my support by the enemies they attracted: the Cheerios ad, with its interracial family, and the Coca-Cola ad, which included "America the Beautiful" in languages other than English. John Scalzi offers some info on it. I had not known that "America the Beautiful" was written by one of those early-20th-century spinsters who had a really close female friend and we can't be sure but....

Most of the ads went over my head because I am an old fart who doesn't know contemporary pop culture. I'm glad there was a lot less of the misogyny that seemed to rule the Super Bowl ads a few years ago. My least favorite was the Chevy ad with the bulls and the trucks. It dripped with testosterone, to the point where I was glad I didn't have to take a PED test after watching it.
Marissa Lingenmrissa on February 4th, 2014 11:57 am (UTC)
Pff. Nothing has replaced music. You can go out and find music any time you like. This is like saying that a movie has ruined the book, when you can point at the book on the shelf, look! there it is!

Only more so. Because people are still writing and performing new music with whatever qualities it is that one feels are lacking in Messrs Mars, Kiedis, Balzary, & co.
El Coyote Gordo: grandpasupergee on February 4th, 2014 12:53 pm (UTC)
You're absolutely right of course, but deep in my heart I believe that the music has died, and that's why they have to put the new stuff on computer disks instead of real records. I think 70 is old enough to think like that, but some disagree.