El Coyote Gordo (supergee) wrote,
El Coyote Gordo
supergee

Coke ad redux

For many people, including some who read this, Sunday evening was a festival of new TV ads, interrupted for some reason by funny-dressed big guys bumping into each other. (There was also a lengthy interlude of what has replaced music, but that's not important now.) Two of the ads won my support by the enemies they attracted: the Cheerios ad, with its interracial family, and the Coca-Cola ad, which included "America the Beautiful" in languages other than English. John Scalzi offers some info on it. I had not known that "America the Beautiful" was written by one of those early-20th-century spinsters who had a really close female friend and we can't be sure but....

Most of the ads went over my head because I am an old fart who doesn't know contemporary pop culture. I'm glad there was a lot less of the misogyny that seemed to rule the Super Bowl ads a few years ago. My least favorite was the Chevy ad with the bulls and the trucks. It dripped with testosterone, to the point where I was glad I didn't have to take a PED test after watching it.
Tags: advertising
Subscribe
  • Post a new comment

    Error

    switch
    default userpic

    Your reply will be screened

    Your IP address will be recorded 

    When you submit the form an invisible reCAPTCHA check will be performed.
    You must follow the Privacy Policy and Google Terms of use.
    Help
  • 2 comments