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05 January 2014 @ 06:04 am
TC;DR  
Philip K. Dick wrote dystopian stories about a future where the ads would buzz around our heads. We aren't there yet, but the big step in that direction is modal overlays
 
 
 
rattleback: effalongrattleback on January 5th, 2014 09:31 pm (UTC)
"Once all the mediatrons were a hundred feet high and filled with tits, the only competitive strategy that hadn't already been pushed to the redline was technical tricks: painfully bright flashes, jump-cuts, and simulated 3-D phantoms that made bluff charges toward specific viewers who didn't seem to be paying enough attention."

--Neal Stephenson, The Diamond Age